Cliff Reeves
President & CEO, Kinetic Path Media
MT(ASCP)SBB, CQA(ASQ), CPT
With us since 2026
Cliff has been building things on the web since before "web development" was a job title anyone put on a business card — three-plus decades and counting. These days he runs Kinetic Path Media, the company behind YSS, and still gets genuinely excited about a well-written database query. (Yes, really. Ask him sometime — just maybe not right before dinner.)
That was never the whole job, though. Cliff spent 30+ years in blood bank and blood donor center quality and general management, where building the web tools was one line on a very long list. He picked up a few credentials along the way — MT(ASCP)SBB, CQA(ASQ), CPT — which, between them, means he can be trusted with your data and your blood type.
He also runs two busy online communities: PathLabTalk, where clinical pathology folks go to nerd out, and Square Wheels Cycling, for people who take a bike hobby just seriously enough.
Away from the keyboard, Cliff is usually out running or riding off the day's screen time, occasionally strapped to a guitar he's still very much learning to play. He lives in Tennessee with his wife and two dogs, who are unimpressed by all of the above and mostly just want a walk.